Be Careful With Screens

One of my pet peeves has always been when an advertiser or ad agency puts a screened image behind the text. It may look good on a computer monitor where the light shines from behind but on newsprint it makes your ad look dirty. Don't do this!

Only skillful graphic designers can pull this off and I would discourage it altogether. You want people to READ what your ad has to say. The higher the contrast of your ad, the more attention it will draw.